我们一直以来对超越平凡的摄影作品而充满激情。
We are passionate in our opinion that the world has long since exceeded its quota in the mediocrity department.
我们相信我们的专业是提供五星级品质的摄影作品，而非简单的流水线产品。
We believe our professional calling is to deliver quality. And not simply run-of-the-mill, five-star quality.
在御府，我们力求创造最出色最富吸引力的图像，这样高的艺术质量标准引导我们，为每一个像素，每一张图像，每一个客户而挥洒汗水。平庸公司在睡觉的时候，我们却为拍摄出满意的照片而激动难眠。
For Yufu, nothing less than brain-spray awesome quality will do, down to the finest detail. This atypically high quality bar leads us to sweat every pixel, every second of transcode, every customer. Mediocre companies sleep soundly with vertical black bars present. We are insomniacs in the presence of those waywardly rendered images.

我们相信客户一定会对我们神经质般的专注于品质予以肯定。同行会认为我们的标准太高了，但我们却乐在其中。
We believe customers will respond to this neurotic focus on quality. We are comfortable knowing that many reasonable people will consider our standards to be too high.
我们把全部精力聚焦在客户身上。我们客户类型多样：酒店及餐饮企业、地产商、商业展厅、室内设计公司以及广告代理商等。每一个客户对我们的未来都是至关重要的。
We obsess over our customers. And we have several types of customers: Hotels and Restaurants, Real Estate Companies, Commercial Exhibition Space, Interior Designers, Advertisers, etc. Delighting each of these customers is vital to our future.

我们追求世界级的人才。事实上，我们已经吸引了一些最优秀的和最聪明的团队伙伴，他们来自意大利、德国、俄罗斯、加拿大、西班牙。我们的期望非常之高，并且我们有高度的责任感。脏活累活我们每一个人都做，公司里没有人凌驾于工作任务之上。为了高品质的作品，我们拍摄无数的原片，一次次的严格筛选，而后才进行后期修饰。
We go after world-class talent … around the world, in fact. We have attracted some of the best and brightest from Italy, Germany, Russia, Canada and Spain. Our expectations are extremely high and we hold ourselves accountable. We all do the dirty work. No one in the company sees themselves above any task.

我们认为，御府的发展轨迹是依赖艺术思想的力量和完美的执行力。我们相信无论多么突破性的构思，没有完美的执行力，终究不会让图像的艺术品质上升更高一个层次。我们自诩是一个精英，我们押注于人才、坚韧不拔和艺术审美，而不是以前的各种头衔。
We believe that Yufu’s trajectory will be a function of the strength of our ideas and the quality of our execution. We believe that neither groundbreaking ideas nor great execution are found exclusively at higher levels of an organization, particularly ours. Most times, it is just the opposite. Out of necessity as much as philosophical preference, Yufu prides itself on being a meritocracy. We bet on talent, tenacity, and quality bars … not previous titles.
有一些事情对御府是不重要的，比如：风光的职衔、精美的办公家具、等级森严的体系以及精美的工作餐。尽管很多人表面上说不在乎这些事，但我们发现实际上很多人还是挺在乎的。不过没关系，只能说御府并不适合这样的人。
There are a number of things that don’t matter to Yufu. Some of these things include: impressive titles, swanky office furniture, hierarchy, and nice working lunch. Though most people profess not to care about these things, we’ve found that many people actually do care about these things. That is fine, but it also means that Yufu would be a very bad match for those same people.

虽然我们非常认真的对待我们拍摄图像的使命感，而不能认真对待自己，事实上，我们经常在拍摄中找到可以拥抱的乐趣。
While we take our mission extremely seriously, we don’t take ourselves seriously and, in fact, embrace fun as often as we can find it.
我们意识到，我们的事业大胆而雄心勃勃。我们的目标是极大地改善和改变图像的力量，将最好的变得更好，如果没有，耐心等待，去创造它。我们对待每一张照片都力臻完美，让企业提升品牌形象、快速发展、创造价值。
We realize that our undertaking is both bold and incredibly ambitious. We are aiming to dramatically improve and change the power of images. Take the best that exists and make it better, when it does not exist, patience to wait, design it. Strive for perfection in all photographs we take. Our core business is to promote the brand image, rapid development, create value.